Delving down into Performance Max data is easier said than done. Google is careful in providing only certain insights into the campaigns. For example, within Google Ads (and when pulling the data ...

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across ... terms that are not visible in Google. For example, a travel company used ...