At its most basic definition, a perm is a hair treatment that uses electric heat and/or chemicals to give the look of curls or waves in naturally straight hair. What Is a Perm Hairstyle?

Perms are back in style! They're adding volume and smooth styles for clients. Learn how you can get your hair permed this summer with Z Salon at zsalon.com.

A flood of videos on YouTube claim that anyone can achieve a salon-quality perm or hair straightening treatment at home using over-the-counter products. But regulators warn that safety is a growing ...

Ever wondered how K-pop stars like Suzy and Ive’s Wonyoung look so flawless with their wavy locks? Digital hair perms might ...