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We’ve all been there — stuck in a foundation rut. Your makeup bag is a graveyard of half-used bottles you’ve frantically mixed together, praying for the perfect shade match. Trying a new foundation?

Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to do so. Thanks to Elf Cosmetics, you can get an entire collection of ...

Chipotle is releasing a makeup collaboration with Elf. The collection includes eye shadow palettes inspired by the menu and avocado makeup sponges. Chipotle had a good 2020 and plans to continue ...