July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. In 2010, FedEx launched a campaign that felt ahead of ...

don’t make your prospect wait for the offer. Move the invitation to “click here” up high in the letter, rather than waiting for the end. Why? You never know when the prospect will be ready to say yes, ...

Travel company Trafalgar will launch a global branding campaign this fall using direct mail, digital, TV and print elements. New AOR M&C Saatchi Los Angeles is working with the company to develop the ...

SAINT CLOUD, Minn.--(BUSINESS WIRE)--Nahan, a full-service, direct marketing and print solutions provider, announced today it has acquired the mail division assets of Intellus Marketing. The purchase ...