The airwave perm is yet another very popular perm in Japan. It creates more volume without really creating any defined curls. It causes the least damage to hair and is suitable even for women with ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

The year is 1987. Bon Jovi is blasting on every radio station, "Dirty Dancing" is in cinemas nationwide, and the only thing people want more than the numbers of Jon and Baby's personal choreographers ...

Given today's trends, you might think that the curly perm is best reserved for your mom's #TBT photos — but it's actually alive and well, and better-looking than ever before. For straight hair types ...

The answer, according to pros, is “it depends.” More specifically, it depends on your hair texture and what you’ve done to it in the past. Read on for everything you need to know before trying out the ...

Our tester gives it to you straight... Big curls are big news this year. On the catwalks, they can be seen tumbling in waves; in magazines, they are wafting across the pages; and in our dreams, they ...

Love it or hate it, the perm is back in business. Bella Hadid, Emily Ratajkowski and Katie Holmes have started a curl trend. “Because of the recent trends of people wanting to embrace and enhance ...