Cracker Jill asks fans to spotlight women athletes via social media to bring more visibility to future role models; Five participating fans will be selected to have a $10,000 donation made in ...

Normani is the face of Cracker Jack’s new female-forward campaign, Cracker Jill. The beloved ballgame snack brand is highlighting female athletes in various sports who’ve inspired other women ...

Back for its third year, Cracker Jack is reprising its Cracker Jill Spotlight Squad initiative — highlighting five women athletes as models for the next generation. Here's who's in the squad.

The introduction of Sailor Jack, the boy saluting us on the side of a Cracker Jack box, was no accident in 1918. The Chicago-based company that produced the famous snack was mired in multiple ...

Cracker Jack doubles down on Cracker Jill packaging, purpose-driven campaign Nine female athletes will receive $5,000 each, with wheelchair basketball player Lindsey Zurbrugg becoming the first ...

Cracker Jill is going to join Cracker Jack in the snack roster at ballparks across the country in an effort to celebrate women's accomplishments in sports.

Cracker Jack is holding a sweepstakes to find the next "Cracker Jill." The nine winning female athletes, who align with the “Cracker Jill” story, will take home $5,000.

Cracker Jack started its “prize in every box" promotion on this day in history, Feb. 19, 1912, by including a small toy in each box of its popular caramel-coated popcorn.