As the video plays, the text reads “Here in Idaho, we’re known for one thing. Great comic books!” Then the song switches and we get more text that reads, “Coming Soon: Idaho’s #1 Comic Book Company.

Brands are starting their quest to build anticipation for the millions of fans who are invested in a sliver of advertising airtime. It’s . . . getting . . . closer. You can tell Super Bowl season is ...

There’s a lot going on this month, so you’d be forgiven for forgetting that there’s a Pokemon Presents coming next week. It’ll drop on the 22nd, and many are hoping for some big reveals from it, ...