"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." When it comes to science-backed, innovative haircare, Color Wow reigns. The brand has some major hits ...

Color Wow founder and chief executive officer Gail Federici is setting her sights on a new hair type. The brand is debuting its first collection targeting curls. Dubbed Curl Wow, it includes five ...

Calling all curly haired queens that want shine and hydration! Color Wow Dream Coat for curly hair is finally back in stock. Get it while you still can! "I’ve tried a ton of products for my curly hair ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." After rounding up honest reviews and before-and-after photos from each of the editors who tested, it’s ...

Color Wow continues to pop up on social feeds thanks to its impressive hair transformations. With more than 40 years of experience in the haircare industry, the brand’s founder, Gail Federici, has ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Recently, I decided to give WOW’s Dream Coat a ...

Amazon Prime Day is here, giving Prime members exclusive access to deals across categories like beauty and wellness, vacuums and kitchen appliances. If you’re looking to restock your hair care ...

Celebrities including Lala Kent, Kyle Richards, Ciara Miller, and Paige DeSorbo say this humidity-fighting and ...

PEOPLE staffers tested scrubs, shampoos, serums, and so much more to discover the products that are worth your investment.