Have you ever argued with someone over the color of an object? If you remember the viral debate about what color a certain dress was, it turns out, there's actual science behind why everyone was right ...

On a flight from New York City to Berlin, the route map might look a little curious: the shortest path between these two cities is surely a straight line, and yet the flight path curves distinctly, ...

Scientists have known for years that people categorize colors using the left side of their brains, but a new study reveals that before toddlers know the names of colors, they use the right side of ...

It started with an argument over a blanket. “I’m a visual neuroscientist, and my wife, Dr Marissé Masis-Solano, is an ophthalmologist,” says Dr Patrick Mineault, designer of the viral web app ...

The question of whether colors like 'red' and 'blue' appear the same to different people has long been debated in the philosophy and science of human perception. A study published on September 8, 2025 ...

Color Theory is a fundamental area of study that explores how colors interact with each other and the effects they have on the viewer. It is essential for artists, designers, and anyone involved in ...

I offer a new objectivist theory of the contents of color language and color experience, intended especially as an account of what normal intersubjective variation in color perception and ...

There’s more to color than meets the eye. Top brands leverage color theory — the science of how different colors mix, match and contrast — to shape our emotional responses and persuade us to trust ...