It’s from a Martha Stewart-approved brand. I remember the first time I thought about bleaching my dark brown, coily hair to a near-platinum blonde. When I shared my inspo pictures of Kelis (iconic, I ...

The Olaplex Rich Hydration Mask is a $44 mask that strengthens hair, eliminates frizz and locks in hydration after just a three-minute application. An InStyle writer claims the product from a Margot ...