During her years at CNET News, Ina Fried changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. A source close to the company said Johnson's decision was ...

From AirPods to iPhone X, Apple sold us the goods in 2017. Photo: Apple Apple’s pretty darn good when it comes to advertising, and 2017 was no exception. Whether it was Portrait mode, AirPods or the ...

Apple's marketing might not scream for attention, but behind the scenes the company has quietly engineered a tectonic shift in how modern marketing technology (martech) works. In an industry long ...

Apple is a dominant force in the world of technology, grabbing attention and excitement with each new product launch. The Apple Vision Pro is a bold step into augmented reality and mixed reality, ...

Apple is facing a new class-action lawsuit in the United States that accuses it of false or deceptive marketing for the M1-powered MacBook Pro and MacBook Air, fraudulent business practices, ...

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July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland. Six months younger than Jobs, the marketing ...

Apple marketing chief Phil Schiller takes to Twitter to take a not so subtle jab at the security of Google's Android platform. Josh Lowensohn Former Senior Writer Josh Lowensohn joined CNET in 2006 ...

Apple executive Nick Law, who serves as the company's vice president of marketing communications integration, is departing the tech giant a little over two years after joining it. Law's departure from ...

Apple TV knows how to market a twisty sci-fi series, as Pluribus is brilliantly following in the marketing footsteps of Severance.

Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscriber ...

The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing. During ...