Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more ...

AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

Google AdMob's app publishers can now access Pangle's exclusive TikTok for Business ad demand. Pangle, the ad network of TikTok for Business, has joined Google AdMob as a bidding partner, which means ...

AdMob put out a call Tuesday for Android developers, as it unveiled an ad unit specifically for applications running on Google's smartphone. AdMob's ad unit is designed to allow third-party developers ...

Google, the worldwide leader in mobile advertising, today made another move that could help consolidate its position a little bit further. The company today announced to developers that it would be ...

Mobile app developers on the Windows Phone platform were reporting a sharp drop-off in ad revenue from Google's AdMob ad network, which has led some to speculate that Google was aggressively trying to ...

Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives ...