WWE press release announces multi-year partnership with Hulk Hogan's Real American Beer. WWE will become a minority owner of the company and place branding on the mat for every episode of Raw. pic.twitter.com/W9RtXY8YFm

WWE has announced a “multi-year” partnership with Hulk Hogan ’s beer brand as it prepares to move its flagship program to Netflix. Despite himself abstaining from alcohol and a crowded brewing market, the 71-year-old Hall of Famer entered the ring in the summer after co-founding Real American Beer.

Just hours before its big debut on Netflix, WWE announced the 2026 Royal Rumble is set to be hosted in Riyadh, Saudi Arabia. It will be the first time the event has been hosted outside of North America.

The Royal Rumble, one of its biggest annual events, will be held in Riyadh, Saudi Arabia, in January 2026. This marks the first time the Royal Rumble will take place outside of North America, and only the second time in its history it has been held outside the United States (the inaugural event took place in Hamilton, Ontario, in 1988).

WWE announced Monday that Riyadh, Saudi Arabia, will host the 2026 Royal Rumble. This is the first time the legendary event will be staged outside of