Apple was among several major advertisers, including Amazon, Disney, Comcast, Warner Bros. Discovery, and IBM, to pull out of the platform in November 2023 over concerns regarding controversial remarks about antisemitic conspiracy theories and white pride made by X owner Elon Musk.

Apple removed its ads from X after Elon Musk backed a series of antisemitic posts from far-right users on the social media platform. Around the same time, a new report found that ads from companies such as Apple were being served on pro-Nazi content on X.

Apple pulled its advertising on X after Elon Musk replied to an anti-Semitic comment on the platform. In 2025, Apple has started buying ads on the platform again despite Musk seeming to do a Nazi-salute during a speech at the Trump inauguration and endorsing far-right candidates in Germany.

Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform

Apple has resumed advertising on Elon Musk’s X social network as of this week. Apple had halted all advertising

Apple is once again running ads on the social media platform X, after the company previously stopped all advertising on the website due to the presence of objectionable content on it.