Dana White, Max Holloway
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Chael Sonnen has called Dana White the ‘best CEO in America’ following UFC 318. The UFC Hall of Famer’s praise wasn’t born out of a love for Dustin Poirier vs. Max Holloway 3. It was in response to Dana White shutting down Jon Jones’ dream of making a UFC comeback at the White House in July 2026.
UFC President Dana White joins Colin Cowherd to preview UFC 318’s main event between Dustin Poirier and Max Holloway. He also shares his role in promoting the Canelo Álvarez vs. Terence Crawford super fight and what fans can expect from the boxing event of the year.