Apple's logo, one of the most recognizable symbols ... just one clear mandate: "Don't make it cute." Eight new emojis are on ...

Janoff was given little direction for the design, apart from Jobs’ insistence that the logo should not be “cute.” Taking ...

Rob Janoff, designer of the iconic Apple logo, reveals that the bite in the apple was added for clarity and was not a reference to the computing term 'byte', Bible's forbidden fruit or Newton's legacy ...