The YouTube app for smart TVs will soon roll out 30-second ads that viewers will be unable to click past. YouTube is making ...

Brands now have a longer creative window to deliver fuller brand narratives in an environment where viewers are typically ...

YouTube introduces 30-second unskippable ads on TV apps, with 60-second versions in testing, pushing Premium subscriptions as viewers face longer forced commercial breaks.

Google has launched a new 30-second non-skippable ad format on YouTube designed specifically for TVs, with AI automatically adjusting ad formats across devices to maximise reach and campaign ...

Brands now have a larger creative window to deliver complete brand narratives in an environment where viewers are typically watching longer-form content ...

With this update, YouTube may replace those formats with longer old-school TV-style ad breaks that cannot be skipped. This means viewers might have to wait a bit longer before their chosen video ...