The campaign, titled "Free at Heart," dropped last month and focuses on YSL's best-selling Libre Eau de Parfum fragrance, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Female empowerment and freedom of expression have been part of YSL’s DNA since Yves Saint Laurent first ...

Dua Lipa stars in YSL's new campaign, featuring a short film celebrating women’s empowerment, self-expression, and the iconic ...

Finding a signature fragrance takes time, patience, and dedication—unless you opt for a YSL fragrance. During our cursory research, we noticed that all the YSL fragrances sold at Ulta or Sephora had ...

Freedom is more than just a word — it is a way of life. With Libre Vanille Couture, the new limited-edition fragrance by Yves ...

Fragrance campaigns, and the protagonists in them, are often just one Vespa ride away from being the plot of a blockbuster romance. They're inherently aspirational, but usually for a life plucked from ...

Female empowerment and freedom of expression have been part of YSL’s DNA since Yves Saint Laurent first retailored the tuxedo for women in 1966. These core themes are reflected in all of the brand’s ...