Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships. For its first national advertising campaign ...

Pepsi is introducing the first dedicated campaign for its Wild Cherry variant in three years with an eye on millennials who are finally settling down and living the realities of “adulting,” a term ...

Pepsi is stepping into the beauty world for the first time in its history. The New York–based brand partnered with Vacation ...