Since late 2024, social media users have spread a supposedly real vintage advertisement for scotch- and bourbon-flavored toothpaste. The image of the ad spread on ...

As the Men’s Journal spirits editor, I test a lot of whiskey every week. And not just one type either. I’m comparing and contrasting numerous bottles of bourbon, Scotch, rye whiskey, Irish whiskey, ...

Headlines say the whiskey boom is over; the data say it’s a reset. Are we looking at an oversupply story or a demand collapse. Here’s a deep dive into the data. Has the whiskey industry gone from boom ...

Industry insiders say tighter economics, a surplus of well-aged barrels, and shifting drinking habits quietly shaped what whiskey drinkers saw on shelves last year. David Thomas Tao is an NYC-based ...

When I mentioned to a friend I was writing a piece on investing in whiskey, he chuckled. “I invest in whiskey about once a month,” he said before taking another sip of his cocktail. “Then when that ...