located within brick-and-mortar Apple Stores. Each Genius Bar is staffed by what Apple calls Geniuses — customer service technicians trained and certified by Apple. Here's everything you need to ...

The Genius Bar is for tech support only. If you want to learn how to use your products, Apple has other in-store options.

In a long and detailed thread, an ex-Apple retail employee who helped launch Apple's in-store Concierge system details exactly why and how appointments made for support at in-store Genius Bars ...

But AirPods owners should know that while all this was taking up space in your news boxes and Discovery feeds, Apple quietly ...

Apple store employees dream to be a genius. The coolest thing is to be at the Genius Bar, and the other Apple store employees work hard and sell hard because they want to be made a genius.

Apple wants you spending more time in its stores. No, not at the Genius Bar getting your iPhone battery replaced, but actually hanging out long enough to (hopefully) learn something new.

Apple recently shared photos of its revamped store at Trafford Centre, a shopping mall located outside of Manchester in the ...

Apple recently shared photos of its new store at the Trafford Centre shopping mall, located outside of Manchester in the ...