located within brick-and-mortar Apple Stores. Each Genius Bar is staffed by what Apple calls Geniuses — customer service technicians trained and certified by Apple. Here's everything you need to ...

The Genius Bar is for tech support only. If you want to learn how to use your products, Apple has other in-store options.

When the tech world talks about end-of-life, it usually means obsolete devices losing support for repair and security updates ...

Apple today shared photos of its upcoming store at MixC Hefei in China. The store features a combined Genius Bar and Apple Pickup station, so customers can receive support and collect their online ...

In a long and detailed thread, an ex-Apple retail employee who helped launch Apple's in-store Concierge system details exactly why and how appointments made for support at in-store Genius Bars ...

Two Maryland residents who submitted over 5,000 fake iPhones to the Apple Genius Bar for repair have been sentenced to up to 20 years imprisonment. The duo is said to have intended to cause a loss ...

In the latest example of how marketers are trying to find the best way to support customer service via mobile, Apple is reportedly working on an application that would bring its renowned Genius Bar ...

Apple this week added parts and tools for all M4 Macs to its self-service repair store in the U.S. and many European ...

Apple store employees dream to be a genius. The coolest thing is to be at the Genius Bar, and the other Apple store employees work hard and sell hard because they want to be made a genius.