How one architectural firm’s human-centered brand refresh stayed relevant—and aligned with its design philosophy—two years ...

For brands, “authenticity” isn’t about a well-established tagline or a smart logo tweak, but a lived truth. Today’s consumers are more discerning than ever; they expect more than polished branding and ...

The best brand refreshes feel inevitable once they’re complete. Your customers should think, “Of course this is who they are.” If you’ve answered these five questions honestly and executed them ...

The campaign, called 'Ready, Set, Ford,' will start in the U.S. with a spot called 'Anthem' to air on television and other ...

Eager young journalists flock to summer coffee chats and tell-all panel events, looking for the precise tools to jump-start long and sustainable media careers. Instead, they are left stalled on this ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Golf apparel has been undergoing a welcome evolution in recent years. The rapid rise of “athleisure” has made comfortable, casual and performance-minded apparel more popular than ever before.

Rhode, a brand built online, has arrived at Sephora after a major acquisition deal. Plus, Post Malone on the runway and a ...