Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based ...

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific change in your ad performance. This shows a trend icon near the campaign ...

Enter Google’s Performance Max (PMAX) – a streamlined solution designed to consolidate ads across every Google channel, all in a single campaign. This fully automated campaign type requires ...

Google may be bringing channel reporting to the Performance Max campaigns. I spotted this via Kirk Williams who posted a ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.