When branding is an afterthought, you can attract the wrong customers or lose out to better-positioned competitors, even when ...

Sure, it’s a cool craze, but experts are giving it the cold shoulder. Reveling in wildly dangerous, stupid stunts is, frighteningly, on brand for daredevil youngsters. However, healthcare ...

Cracker Barrel is backtracking on its nearly $700 million rebrand after widespread backlash from customers and investors. The overhaul, centered on a text-only logo and a modern design, was criticized ...