While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

Landing pages are vastly important to any inbound marketing campaign, and their use can vastly increase the amount of leads you get from your website. However, just creating a landing page is not ...

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

No matter what business you’re in, if you’re serious about entrepreneurial success, you need to have a website. And that website must have compelling landing pages, which are Web pages designed to ...

As digital brand communities dramatically grow in popularity, it makes sense to explore some high-profile examples. The customer-experience industry is undergoing a shift to mobile and niche platforms ...

Is your business website struggling with low conversion rates on its landing pages? You’re not alone. Many businesses face the same challenge, but the good news is there’s a solution. By treating your ...

The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce. The report was based on an analysis of more than 186 ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...