With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...

For the second straight holiday season, Walmart has launched an online interactive ‘Toy Lab’ designed to invite kids to test the period’s most-wanted toys from their tablet or computer. The launch ...

Exclusive Experience from Walmart and Eko Allows Kids to Play with Walmart’s Top Rated by Kids Toy List from a Tablet or Computer.

This holiday season Walmart and Eko promoted their Walmart Toy Lab online experience as a way “to test 2019’s hottest toys without leaving home.” ...

The Walmart Toy Lab is coming to Las Vegas and bringing the digital, fantastical workshop from WalmartToyLab.com to life in stores.

Dive Brief: Walmart has created an online Walmart Toy Lab, described as a “digital playground,” where kids can use home computers or tablets to access and play with 20 of the toys on the retailer’s ...

It's called the "Walmart Toy Lab" and gives children a chance to play with the hottest toys this year.

Walmart and eko, the leader in choice-driven entertainment, today unveiled the Walmart Toy Lab for the 2019 holiday season at www.walmarttoylab.com. A free, online interactive experience, the ...

Walmart has launched an interactive video feature for children to virtually interact with 20 of the retailer's 'Top Rated by Kids' top ty list. The WalmartToyLab.com is a digital playground for ...

Dive Brief: Walmart is reviving its online venue that lets kids take a closer look at popular toys ahead of the 2019 holiday season. The retailer partnered with interactive entertainment company Eko ...

Walmart has created an online Walmart Toy Lab, described as a "digital playground," where kids can use home computers or tablets to access and play with 20 of the toys on the retailer’s Top ...