A smart brand refresh builds trust, attracts new customers, and keeps loyal ones. Learn how to modernize your brand without ...

Walmart's Great Value brand is getting its first major logo and packaging redesign in 10 years, impacting nearly 10,000 items.

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past. Stream San Diego News for ...

The nation's largest grocer is giving the brand a more modern and colorful spin as other retailers invest in private label.

Walmart is redesigning the packaging for its 33-year-old private-label brand, Great Value. The redesign will affect nearly 10,000 products over the next two years, but the quality and taste will ...

Walmart (WMT) announced on Wednesday that it is launching a comprehensive redesign of its Great Value private brand. It will be the first full refresh of the brand in more than a decade. The retail ...

Shoppers will soon see major changes to Walmart’s signature brand. The nation’s largest retailer has launched a comprehensive redesign of packaging for its flagship private brand Great Value. Great ...