J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Immersive 3D virtual store platform Obsess has launched AVA by Obsess, a self-serve solution designed to enable brand teams to build and customize virtual stores themselves. The content management ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading developer of augmented reality technology, has announced the release of its new virtual store platform. The platform allows brands to ...

J. Crew is launching a virtual beach house in celebration of its 40th anniversary with experiential e-commerce platform Obsess. Virtual storefronts are on the rise, and Obsess has built platforms for ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...

Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, thanks to its partnership with experiential commerce firm Obsess, company representatives told WWD. The ...

IKEA is opening a new Roblox-themed store and you could get paid to work there. "The Co-Worker Game," which launches on June 24, is a virtual store within Roblox and lets players enjoy working in IKEA ...

The interactive rooms in Laneige’s virtual store showcase its skincare collections in different fanciful settings, including on a cloud, underwater and on a carousel. In the Laneige Lab room, ...

Japanese skincare brand Tatcha on Thursday debuted a virtual store powered by Emperia to promote its Forest Awakening body care collection, which recently entered Sephora, according to a press release ...