The airwave perm is yet another very popular perm in Japan. It creates more volume without really creating any defined curls. It causes the least damage to hair and is suitable even for women with ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

“Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards the ‘my hair but better’ vibe,” explained Sarah Potempa, a ...

The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...