Aug. 30—Chicago — Attorney General Kwame Raoul announced that Illinois has joined an $82.5 million proposed antitrust settlement with Varsity Brands (Varsity). As a result, Illinois consumers who paid ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

The new, more competitive landscape was on display last month in Orlando, where several of the biggest all-star cheer end-of-year events are held in succession at Disney’s ESPN Wide World of Sports ...

SCHOOL LEADERS TO REINSTATE THE PROGRAM? WELL, MARISSA, IT TOOK A MONTH LONG INVESTIGATION FROM A THIRD PARTY. AND IN THAT TIME, VARSITY CHEERLEADERS HERE AT LONDONDERRY HIGH SCHOOL WERE SIDELINED ...

Greenwich High School's varsity cheerleading team is the 2025 Fairfield County Interscholastic Athletic Conference champions. The team earned the title over runner-up Danbury and third-place Stamford, ...

Varsity Spirit owns most of the American youth cheerleading industry, and they are the ones behind the multi-million-dollar ...

COLUMBIA, S.C. (AP) — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate alleged sexual ...

Cameron High School’s varsity cheerleading team is building on a strong year and setting its sights even higher this season.

LONDONDERRY, N.H. (WHDH) - Members of the school board in Londonderry, New Hampshire on Monday voted to keep a suspension in place for the town’s high school varsity cheer team for the time being ...

EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit. Among ...