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Macy's has launched virtual reality furniture shopping experiences in about 70 of its stores nationwide, with plans to expand the capabilities to 20 more stores by January 2019, according to a Macy's ...

While virtual reality has struggled over the years to reach a mass consumer marketplace, it may be finding a warmer welcome in retail. Macy’s is launching what it says is the largest virtual reality ...

Macy’s and Kettering-based Marxent say they are driving the “largest virtual reality rollout in retail history.” Macy’s said in a recent joint statement with Marxent that it has deployed Marxent’s ...

Less than a year ago, investors had left Macy's (M-0.48%) for dead. Macy's stock bottomed out at $17.41 in November 2017, down more than 75% from the all-time high it had reached two years earlier.

WASHINGTON — Macy’s stores in Springfield, Virginia, and Annapolis, Maryland, now have virtual-reality furniture shopping. Macy’s has added VR to its furniture departments in several stores, including ...

Macy’s is unveiling two major features designed to transform and innovate the store experience, CEO Jeff Gennette said during a keynote at ShopTalk 2018. During the session, Gennette announced that ...

Macy’s is planning to use VR experiences to sell furniture to customers in 50 stores by this summer, becoming the latest company to jump on the bandwagon (brandwagon?) of using virtual reality to sell ...

Macy's is turning to mobile checkout options and virtual reality in an effort to get more people in its stores. The former uses the store's app (naturally) and aims to make getting out of the mall ...

Walmart and DreamWorks Animation launched an exclusive virtual reality and v-commerce, or virtual commerce, activation on Feb. 15 that promotes the upcoming release of the animated film “How to Train ...

As amazing as VR can be, nothing breaks the immersion like putting your hand right through a wall. While some teams are using haptics to simulate the sense of touch, a new study has a clever ...