Marketing Dive

Universal Studios taps iPhone app to enable Blu-ray interactivity

Universal Studios Home Entertainment has launched iPhone and iPod touch-enabled features to enhance the upcoming Blu-ray releases of various movies. These additional features include the pocket Blu ...
Cult of Mac

Universal Uses iPhone To Promote Christmas Blu-ray Releases

Universal Studios Home Entertainment Tuesday introduced a bevy of iPhone and iPod touch tie-ins with a number of holiday Blu-ray titles. The DVDs come with the pocket BLU app, enabling iPhone and iPod ...
Gizmodo

First Universal Blu-ray Discs Hit July 22, But Where’s The Big Lebowski?

Five months after converting to Blu-ray, former HD DVD diehard Universal will finally release its first Blu discs: The Mummy trio on July 22. The Mummy was already on HD DVD, so they’re firing off ...
Marketing Dive

Universal Studios taps iPhone app to enable Blu-ray interactivity

Universal Studios Home Entertainment has launched iPhone and iPod touch-enabled features to enhance the upcoming Blu-ray releases of various movies. These additional features include the pocket Blu ...