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WNBA All-Star Kelsey Plum's UA Breakthru 5 "Aura" basketball shoes are available online now for $145 in adult sizes.
Under Armour, which broke through with the moisture-wicking compression t-shirt has always been better known for apparel, but footwear is the much bigger piece of the pie in the greater industry.
Following their first collaboration earlier this summer with the limited edition Magnetico, Under Armour and Mansory are back ...
Under Armour is looking to grow its athletic footwear business, which accounts for less than 25% of the company's sales. Footwear accounts for 66% of rival Nike's total sales.
Interview with Mexican Women's National Flag Football team quarterback Diana Flores on Under Armour's new campaign.
The epic sneaker battle between NBA stars Stephen Curry and Kevin Durant has claimed another casualty. Under Armour — whose Curry 4 basketball shoes have been dogged by manufacturing delays ...
Under Armour's Project Rock brand, featuring The Rock, inked a deal to become the official footwear partner of the UFC mixed martial arts promotion.
Under Armour already opened a footwear office in Portland, Oregon, and I think the company will have better luck recruiting better marketers and designers under its new structure.
Under Armour has launched a flurry of sneaker designs this month to go after end-of-year and holiday sales, and each shoe has a purpose. For “sharp pivots and redirections” on the baske… ...
Under Armour has tapped one of its sports division managers to head footwear, a key growth category for the brand, as part of restructuring announced earlier this year. Ryan Drew, previously genera… ...
While Under Armour started out focusing on athletic apparel, the company is looking to grow in the athletic footwear market, the area that leads the athletic apparel industry.