Little boys are usually happier with unboxing toys built around such themes as pirate ships, dinosaurs, monsters, aliens, tombs, coffins and trucks. But these interests vary with the child.

But Volvo Trucks have popped everybody's bubble-wrap by breaking the Guinness World Record for the world's biggest ever unboxing. Three-year old truck fanatic Joel Jovine had the privilege of ...

Unboxing videos that cater to children are a massive industry online. Kids unboxing accounts frequently rank in the top tier of YouTube channels with the most views.