I released 10 more Premium Hot Wheels models from their blister cards and then took them out for a photo session. Which one ...

I opened up 30 of the coolest Hot Wheels cars I bought this year to give you a closer look at each one. There are even two Treasure Hunt items inside!

But unboxing videos are a little different: They portray adults unwrapping children's toys, often with a disembodied voice that sounds as if the narrator is playing with the child.

Labubu dolls are a hot toy and accessory right now, made even more popular because when you buy a box, you don't know which ...

“Frankly, we were seeing these videos everywhere and thought, why not just bring an unboxing toy to these kids?,” said Issac Larian, 63, founder and chief executive of MGA.

Videos showing toys being unwrapped have been viewed billions of times, with one unboxing channel in particular recently becoming the most watched YouTube show in the US.

YouTube toy unboxing videos and channels like Ryan ToysReview have kids hooked. Some experts say they’re just big ads.