Unboxing videos and surprise toys allow kids to enjoy the anticipation without being too afraid, Barr said, because they know roughly what will be in the package, just not the exact details.

Toy companies are tapping into the popularity of YouTube unboxing videos and creating toys to mimic the experience. L.O.L. Surprise! dolls are just one example of a booming trend.

Culture Happy Unboxing Day! A Small Guide to the Very Large World of Unboxing Videos If you can buy it, you can watch it be “unboxed.” An introduction to the unboxing phenomenon.

L.O.L dolls, updated Hatchimals, Ryan's World Super Surprise Safe and more YouTube star toys are among 2019's top toy trends this year.

Seventy-eight percent of children, ages 4 to 10, watch unboxing videos online—videos of people opening toys. The more they watch, the more likely they are to make purchase demands on parents and throw ...

YouTube toy unboxing videos and channels like Ryan ToysReview have kids hooked. Some experts say they’re just big ads.

Unboxing videos offer an unvarnished and honest peek at commercial products. The glossy, heavily retouched images and videos companies share of their goods often vary from what’s really in the box.

Disney is hosting an 18-hour marathon Star Wars toy unboxing. Toys tied in to the forthcoming release of Star Wars: The Force Awakens, the latest instalment of the science-fiction juggernaut, are ...