Twitter has rapidly become one of the most popular social media platforms around the world, but its users are notoriously wary of commercial use of tie platform. With that in mind, The Drum ...

Everyone’s abuzz about Twitter’s little blue checkmarks. The Twitter blue tick is used to verify a real person of public interest. If I found a profile of someone claiming to be Keanu Reeves and it ...

B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, ...

Since Elon Musk, owner of X, rallied for President-elect Donald Trump and rolled back content moderation, brand safety and community guidelines on the app, X users are becoming ex-users and fleeing to ...