Colgate-Palmolive has filed a lawsuit in federal court defending its right to use a "nurdle" image and the phrase "Triple Action" on its toothpaste packaging, according to a story in the Wall Street ...
A pair of toothpaste makers have squared off in court over a marketing icon, the "nurdle." For the uninitiated, the nurdle is that curvy squirt of toothpaste—perfectly shaped in advertisements—that ...
CINCINNATI--(BUSINESS WIRE)--Today, Procter & Gamble Oral Care unveils its newest packaging innovation across its leading toothpaste brands, Crest, Oral-B and Blend-a-med. This announcement increases ...
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