The Sun Bowl is seeking a new title sponsor after its partnership with WK Kellogg Co. ended following seven years.

EL PASO, Texas (KTSM) — WK Kellogg Co., the title sponsor of the Tony the Tiger Sun Bowl game for seven years, has concluded ...

BATTLE CREEK, Mich., June 30, 2025 /PRNewswire/ -- The legendary partnership between Tony the Tiger and world-renowned skateboarder Tony Hawk is igniting once again to celebrate something big. Their ...

Arizona State’s Historic Win Sent a Strong Message to College Football World The Arizona State Sun Devils are victors in the season opening game yet again. Kenny Dillingham’s fourth season is off to a ...

Texas QB Arch Manning will be final player to be named 'Cheesiest' After winning the MVP of the Cheez-It Citrus Bowl, Arch Manning was named 'the Cheesiest.' It appears the Texas Longhorns QB will be ...

Kellogg's Frosted Flakes is attempting to grow its cultural relevance through a tie-up with rap artist JID for a new take on the brand's '90s-era "Hey Tony" jingle, per details shared with Marketing ...

JID and Kellogg's have teamed up for a nostalgic collaboration to show love to one the brand's greatest mascots in Tony the Tiger. We did not expect a JID and Tony the Tiger collab to sound this hard, ...

From its debut in 1935 when the El Paso All-Stars beat Ranger High School, to this year when Arizona State takes on Duke, the Tony the Tiger Sun Bowl has been in continual transition without losing ...

JID turned childhood breakfast memories into his latest track. The Atlanta rapper dropped “HEY TONY!” today, transforming Kellogg’s Frosted Flakes classic jingle into a full Hip-Hop anthem. The ...

In an effort to encourage kids to tap their inner tiger, Kellogg’s is rethinking a classic mascot — and his theme song. The new effort positions the big cat as one of the original “Day Ones,” a ...

KITH TREATS collaborated with Kellogg’s Frosted Flakes, featuring Tony the Tiger The collection includes apparel, housewares, and accessories with vintage branding The capsule drops on December 12 on ...