Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

It probably comes as no surprise that Titleist, long the most played golf ball in the professional game, is once again the No. 1 ball played in the U.S. Open. This year marks 75 years since a Titleist ...

WHAT YOU NEED TO KNOW: The new Titleist AVX, a three-piece multilayer urethane cover ball, continues to meet the specific demands of players looking for a softer-feeling, lower-flying and ...

Specs: Two-piece, ionomer-covered golf balls. Available in white, yellow (March) and matte red (May). The Skinny: Titleist updated the core and made the cover softer and thicker on the latest version ...

What you need to know: Although known for it’s tour-level Pro V1/V1x line, Titleist knows there are players seeking golf balls that perform more than good enough without costing you the equivalent of ...