Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he continues ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

In 2011, Tim Cook succeeded Steve Jobs, and needless to say, he was under incredible pressure because of the shoes he was filling. Nobody was sure that anyone could fill Jobs' visionary shoes. But not ...

Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

While succession plans are underway, an earlier report that said that Tim Cook would announce his retirement timeline before WWDC 2026 is being called false. According to the Power On newsletter, the ...

Tim Cook took over the leadership of Apple in 2011 following the death of Steve Jobs and has since played a pivotal role in transforming Apple into one of the world's most valuable companies. Cook ...

He does those Apple keynotes, he starred in a "Severance" promo, and oh, yeah, he controls Apple TV+. But none of that was enough for Seth Rogen, who reportedly turned down Apple when they wanted Tim ...

Apple Inc. (NASDAQ:AAPL) CEO Tim Cook previously explained the company’s decision to continue manufacturing its products in China, refuting the widespread belief that it’s due to low labor costs. What ...

Apple Inc. (NASDAQ:AAPL) CEO Tim Cook has steered the tech company through a period of significant growth since taking the reins in 2011 after the death of company co-founder Steve Jobs. Known for his ...