Last week, the two top officials at the National Institutes of Health—the world’s largest public funder of biomedical research—debuted a new plan to help Americans weather the next pandemic: getting ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant.

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...

Forbes contributors publish independent expert analyses and insights. The unique emotional & mental challenges faced by entrepreneurs. Behind the upbeat veneer of smiling faces, backslapping and the ...

The Cannon-Bard theory of emotion proposed the idea of the fight or flight response. It’s leading question: When faced with a potentially dangerous scenario, what do your instincts tell you to do? The ...

Last year, Emma Alda, 38, of Fort Lauderdale, FL, saw a Facebook photo of her brother, Christopher, and some friends huddled, maskless, around a campfire. When Emma commented “Where is your mask?” ...