Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

For most baseball fans, Seattle's spring surge was more inexplicable than Colby voting off Keith over Tina on "Survivor" last week. How can a franchise prosper after losing three of the biggest stars ...

Systems theory was not originally a business theory. Indeed, systems theory was proposed in the 1940s by biologist Ludwig von Bertalanffy, say Francis Heylighen and Cliff Joslyn in their article, ...

Contingency management (CM) is a behavioral therapy technique that encourages beneficial behaviors by giving rewards or positive reinforcement. CM incentivizes certain behaviors and discourages ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Thomas J. Brock is a CFA and CPA with more ...