Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

Testimonials make your marketing materials seem believable to potential customers. When a real person in a real community states that he was happy with your service and your product, customers may ...

TimesMachine is an exclusive benefit for home delivery and digital subscribers. About the Archive This is a digitized version of an article from The Times’s print archive, before the start of online ...