The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

Co-founder and CEO at Phrasee, the AI-Powered Copywriting tech that empowers brands with better copy than humans can write alone. Neither do I. A world where things were relatively predictable, where ...

Let’s face it – the Registered Investment Advisor (RIA) community is still a small world. Even with rapid consolidation, breakaway activity, and the rise of AI-powered firms, most of us feel like we ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

If ever two teams needed to be close enough to share DNA, it’s marketing and technology. Gone are the days when the technology team looked at marketing as the team that does the hoo-ha—slick ...

We can map the first two decades of this century to the maturity of the digital age of marketing. I don’t know about you, but I’m a little freaked out we are coming to the end of another decade. And ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

It all comes down to a simple number -- 24. Every single human being on Earth, rich or poor, each of us has only 24 hours per day. Now, how we spend those hours, that’s a different story. These days ...

Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the chiefmartec.com blog. He is the mastermind behind what has become the symbol of the ever ...

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant ...

At last year’s conference, the organization had announced plans for a new group application. That "reveal" was cheered vigorously by travel advisors in the audience. Bottom line? So far, that group ...

Photo Credit: A worker at Los Angeles International Airport monitors gate traffic. Travelport in March announced a multi-year extension of its full content agreement with American Airlines for ...