Since TAG Heuer is a part of the LVMH group, it introduced new watches into the market during LVMH Watch Week, including timepieces that celebrate its title as the Formula 1 official timekeeper. Apart ...

Last year, TAG Heuer returned as the official timekeeper of Formula 1. It was a welcome development that felt like a long-awaited homecoming, one in which the maison took back ...

It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

TAG Heuer has been making watches since 1860. Like other storied watchmakers (think Rolex and Breitling), TAG Heuer watches are coveted by athletes and enthusiasts. The Switzerland-based brand was a ...

Serving as the official timekeeper for Formula 1 from 1992 to 2003, and again from 2025 to present, Tag Heuer’s presence in the motorsport has been a crucial part of both brands’ history. What first ...

A specially-engineered watch for F1 followers to keep up ...

To our eyes, the similarities are subtle at best, but it’s hard to deny that the new timepiece is striking. What’s not subtle is its price at 150,000 Swiss Francs, or around $186,000. The Air 1 is ...

TAG Heuer is taking its Monaco watch back to their namesake racetrack. The Swiss luxury watchmaker added a trio of timepieces to its Monaco collection this week, each of which celebrates the ...

Luxury products always come with an added premium, but it's hard not to wonder just how many people bite the bullet and spend massive amounts of money on a luxury product that depends on modern ...

A Carrera timepiece with a silver sunray dial plays a key role in the romance between Anne Hathaway and Nicholas Galitzine's characters in the new movie. By Degen Pener Deputy Editor Over the course ...

TAG Heuer said Friday that it has appointed Béatrice Goasglas chief executive officer of the Swiss watch manufacturer, effective May 1 ...

Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. Tennis great Naomi Osaka and gold medalist sprinter and hurdler Sydney McLaughlin ...