Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Many longtime watch ...

Last month, a surreptitious early glimpse of TAG Heuer’s full-scale revival—officially revealed today—of its iconic plastic-cased 1980s watch, the “Formula 1,” appeared in the fitting setting of the ...

Revving up for F1, the brand has prepared four new Formula 1 Chronograph watches that continue to shine a spotlight on the world of racing with offerings that encapsulate speed, precision and ...

It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

TAG Heuer x Kith re-releases the 1986 iconic cultural statement, Formula 1 Series 1. The newest TAG Heuer x Kith Formula 1 watches feature updated materials and colors. A host of cultural influences ...