There’s a long-running debate about customer service survey rating scales. Some people think they should be even, such as a survey that asks customers to rate their satisfaction on a scale of 1-4.

When selecting the best scale to use when measuring customer satisfaction, the decision should be driven by several key points: What is the methodology for the measurement project? What is the ...

Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the more common and onerous problems, we will ...