The subscription-based business model is not just a trend—it’s a fundamental shift in how businesses operate and consumers engage with products and services in 2025.

For instance, cloud software companies typically use a subscription model and invest heavily in their sales force to grow the customer base. These companies use this business model because they ...

Companies need a new, holistic approach to sustainability if they are to head off criticism and accusations of greenwashing.

Subscription models for products and services ... you may be wondering if you should embrace this new business model. Here are some insights into how subscriptions can increase customer loyalty ...