This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, ...

Organizations across industries implement go-to-market (GTM) strategies—for products, services, new facets of an organization or even when starting an entirely new business. A strong GTM strategy will ...

Ben Ames has spent 30 years as a journalist since starting out as a reporter for daily newspapers in Pennsylvania and Massachusetts. He has focused on business and technology reporting since 1999 for ...

Content strategies tend to fall into one of two main buckets: publication or library. That's according to an article written several years ago by strategist Jimmy Daly. A publication strategy seeks to ...